Promotional and information mea su res carried out according to the Food Promotion Strategy of the Ministry of Agriculture and Rural Development target the markets of Asia (China, lndia, Japan, Singapore, Vietnam, Thailand), North America (USA), Europe (key EU markets: Germany, France, Spain, and other) and the Middle East (Saudi Arabia, United Arab Emirates).
The promotional offer of the MARO and the KOWR has recently been extended to include new markets (lndonesia, South Korea, lsrael, Romania, Serbia, Sweden and other). The aim is to exploit the import potentia I of those countries and to build awareness of the quality of Polish agri-food products in new regions.
The KOWR is also considering promotional measures in other prospective markets.