From February 19 to 23, 2024, in Dubai, United Arab Emirates (UAE), took place Gulfood, probably one of the most important and largest international food fairs in the world. During this edition of the fair, more than 5,500 exhibitors from 190 countries were present. The number of visitors was initially estimated by the fair organizer at around 200,000.
The National Support Centre for Agriculture [Krajowy Ośrodek Wsparcia Rolnictwa or KOWR], in line with the strategy of the Polish Ministry of Agriculture and Rural Development and as part of its activities to promote Polish agri-food products on foreign markets, organized for the eighth time a Polish national stand at Gulfood under the slogan “Poland Tastes Good”.
The stand was divided into three sections: general food products, dairy products and beverages. The Polish export offer was presented by a total of several dozen companies representing the following product groups: fruit and vegetables, juices, gluten-free food, bakery products, pasta, mill products, meat and meat products, milk and milk products, including powdered milk, spices, beverages and coffee.
The stand was officially opened by the Ambassador of the Republic of Poland to the UAE, Jakub Sławek, together with KOWR CEO Henryk Smolarz and guests, including representatives of the Dubai Municipality.
The Polish stand was very popular and attracted the interest of the fair visitors. Polish entrepreneurs held numerous meetings with potential business partners, including distributors and representatives of retail chains operating throughout the Middle East region.
It should be noted that the product of one of the companies present at the Polish national stand was awarded a prize in the “Gulfood Innovation Awards” competition for the most innovative product in the “Best Snack & Baked Product” category.
The Polish stand also hosted culinary live shows, during which visitors could taste traditional Polish dishes prepared by local cooks.
The export of Polish agricultural products to the UAE is growing dynamically. In 2022, their value amounted to 126 million euros, which represents an increase of 55% compared to the previous year.
