On 19-20 May 2026, the National Support Centre for Agriculture exhibited in Amsterdam for the third time at PLMA “World of Private Label International Trade Show”, the world’s largest private label trade fair. The two-day PLMA fair in Amsterdam, organised for 40 years, is highly regarded among food industry companies. Producers and exporters of food from Poland, whose product ranges include private label products, have also been present there for many years.
At the national stand organised by KOWR under the slogan “Poland tastes good”, a broad offer from 21 entrepreneurs was promoted. Polish companies presented to potential partners from the Netherlands and other countries, among others, fresh fruit and vegetables, processed fruit and vegetable products, dairy products, poultry, cold meats and meat preparations, fish products, mushroom and wild berry products, sugar, flours, groats, pasta and other cereal products, sweets and salty snacks, potato starch, dried vegetables and herbs, plant proteins and plant-based egg and meat substitutes, organic products and ready meals.
The Netherlands has long been one of Poland’s most important trading partners in agri-food products. As in the previous year, in 2025 the country was the third-largest recipient of Polish agri-food products
in the European Union. In 2025, sales to the Dutch market reached EUR 3.4 billion, behind only Germany and France. Polish companies export to the Netherlands products such as poultry, beef, grain and cereal products, dairy products, fruit and fruit preparations, coffee, tea and cocoa, oilseeds, vegetable fats and alcoholic beverages.
Held since 1986, PLMA in Amsterdam is a must-attend event in the calendar of exporters and manufacturers offering products under private labels for retail chains. Private label products currently constitute an important part of the food retail offer in many countries. According to the organisers of PLMA in Amsterdam, the share of private labels in the European market exceeds 30% in 15 countries and 50% in 6 countries.
The two-day Amsterdam fair attracts traders, importers, representatives of the largest supermarkets, retail chains, discounters, online stores and wholesalers. Visitors to PLMA “World of Private Label International Trade Show” can explore a diverse product offer and innovations in the food sector, including those from Polish companies. Poland is among the top 40 exhibiting countries at the Amsterdam fair.
