The latest edition of the 4-day THAIFEX Anuga Asia fair, where the National Support Centre for Agriculture (KOWR) has been repeatedly exhibiting since 2019, was launched on 27 May 2025.
During this year’s THAIFEX edition in Bangkok, the national stand organised by KOWR promotes 17 companies. Under the Poland tastes good brand, the Polish producers present among others the following products to the potential Asian business partners from Thailand and others South-Eastern Asia countries: confectionery (cookies, pralines, chocolates, wafers, bars, butterscotches, jelly candies and fudges), milk powders and daily products, ice-cream powders, groats, spices, dried vegetables, prepared dishes, seafood, beverages, wafers and cereal snacks.
Thanks to the cooperation with the Foreign Trade Office of the Polish Investment and Trade Agency, on 26 May this year i.e. the day preceding the fair, the Polish companies were provided with the opportunity to take part in the visits to the local retail chains (Gourmet, Tops), combined with the meetings with the chain representatives.
The THAIFEX Anuga Asia fair belongs to the most important food fairs in Asia. This event is a perfect opportunity to establish new business contacts, get insight into the market trends and innovations in the food sector on the Thai market and other Asian markets as well as to promote the Polish product range on the Thai market and on the markets of the other South-Eastern Asia countries.
THAIFEX 2024 attracted to Bangkok 3,133 exhibitors from 52 countries and regions, including more than 2,000 from outside Thailand, and 85,850 visitors, including nearly 69 thousand of local visitors.
The products of high export potential onto the Thai market include:
– milk powder,
– cheeses, butter and other dairy products,
– confectionery, including chocolate (large import of products in this category),
– apples (the only Polish permitted for export to Thailand),
– pastas,
– healthy snacks and protein bars,
– smoked salmon,
– semi-products for further processing,
– cereal products and seeds (Thailand does not produce its own cereals).
The Polish products on this market are favoured by such trends as: large prospect base (69 million of local population and nearly 40 million of tourists and so call expats and employees from the other countries), key position of food in the national culture and tradition of eating outside, following the global developments and trends by the population in large cities (54% purchases imported products), openness of the consumers in the 15-35 age group to the new products and flavours.
Link to the catalogue of exhibitors participating in the THAIFEX Anuga Asia 2025 fair under the Poland tastes good brand:
