The National Support Centre for Agriculture (KOWR) organized for the fifth time a Polish national stand at the SIAL PARIS trade exhibition, which took place on 15-19 October 2022.
\nThe exhibition is one of the most important agri-food trade fairs in the world. This year’s edition attracted 7200 exhibitors from 119 countries, including ca. 250 exhibitors from Poland, which reflects the scale of the event. It was the first edition organized after a four-year break caused by the COVID-19 pandemic.
\nThe Polish national stand covering the area of ca. 500 sq.m. was situated in two thematic halls: Hall 1 dedicated to national pavilions and Hall 5A dedicated to sweets and bakery products.
\n39 companies, representing a broad spectrum of Polish agri-food industry, promoted their offer on the national stand (33 in Hall 1 and 6 in Hall 5A). The products range included fresh fruit and vegetables, juices, honeys, sweets, grain products, dairy, spices, fish products, traditional alcohols, and many more.
\nPolish national stand was officially opened by Ms. Ma\u0142gorzata Go\u015bniowska-Kola, Deputy Director General of the KOWR, together with Mr. Adrian Gaw\u0142owski, Deputy Director of the KOWR’s Export Support Department. The stand was also visited by the Polish Ambassador in France, Mr. Jan Emeryk Ro\u015bciszewski, who met with Polish entrepreneurs.
\nThe Polish stand enjoyed consistently a high level of popularity, and the present Polish companies held many interesting meetings and established contacts with many foreign contractors. The KOWR\u2019s Export Support Department also organized a B2B session with invited foreign counterparts, mainly from the USA and other third countries. Both the guests and the Polish companies highly appreciated the level of the talks held as well as the commitment on the part of the KOWR.
\nPart of the Polish national stand was the information booth of the Sector Promotion Programme for Polish food specialities developed under sub-measure 3.3.2 \u201cPromotion of the economy on the basis of Polish product brands \u2013 Brand of Polish Economy \u2013 Go to Brand\u201d of the Smart Growth Operational Programme. As part of the Sector Promotion Programme booth, cooking shows were held, during which visitors to the fair could taste traditional Polish dishes, served by Polish chefs.
\nThe live cooking shows included food pairing sessions which combined exquisite compositions of Polish dishes with craft alcohols produced by companies affiliated in the Association of Employers Polish Spirits Industry.<\/p>\n","protected":false},"excerpt":{"rendered":"
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